| |
| |
|
| |
Communicating for Success
We know what distinguishes a manager from its competitors and what institutional investors expect from their managers. Our prior experience helping institutional investors evaluate and select investment managers was invaluable. We stay current with the market and trends with a full-time research effort, market surveys, attending conferences and meeting with managers from around the world.
Our clients must communicate clear, authentic, consistent and concise messages to their buyers, and be prepared to address questions and objections with ease and confidence. We design communication platforms that are focused on:
| • |
Benefits to the buyer |
| • |
Information relevant and understandable to the buyer |
| • |
Distinctions of the investment firm relative to competition |
We provide and recommend creative ways to express a client's strengths.
To achieve consistent communications, we also help clients develop internal communication platforms that define key messages, organize and disseminate information, and fulfill the needs of multiple distribution partners.
|
| |
|
|
|
